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保镖临时危机处理需要处理的对策

点击次数:    发布时间:2018-06-01来源:http://www.whzhongtebao.com/
1、成立处理危机事件的专门组织机构
1. Establishment of a specialized organization for dealing with crisis events
当危机事件出现后,公司应首先成立由高层领导牵头,公关部门主管具体负责的,有公关人员、相关技术人员及其他人员参加的专门组织机构,全力以赴投入危机事件的处理。
When the crisis occurs, the company should first set up the leadership of the highest level leaders, the public relations department in charge of the specific responsibility, the public relations personnel, relevant technical personnel and other personnel to participate in the specialized organization, all the effort to invest in the handling of the crisis.
2、对危机事件进行调查判断
2. Investigation and judgment of crisis events
(1)查明事件的性质与状况:事件的种类、发生时间、地点、原因,判断已经得到控制还是仍在发展。
(1) find out the nature and condition of the incident: the type, time, place and reason of the incident, and whether the judgment has been controlled or is still developing.
(2)查明事件的后果和影响:设备的损失、价值及其他受破坏的程度和范围、这些后果将会造成的社会影响。
(2) identify the consequences and effects of events: loss of equipment, value and extent and extent of damage, and the social consequences of these consequences.
(3)查明事件牵涉的公众对象:直接、间接受害的公众对象,与事件本身有直接、间接责任和利害关系的公司或个人,要特别注意与事件的见证人保持联系,并谨慎处理与新闻界的关系。
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(3) identify the public objects involved in the event: direct, indirect victims of the public, companies or individuals with direct, indirect responsibility and interest related to the event itself, pay special attention to maintaining contact with the witness of the event and carefully handle the relationship with the press.
3、制定处理危机的具体对策
3, formulate specific countermeasures to deal with the crisis
(1)率先承认问题,认真了解事情经过,实事求是地承担责任。
(1) take the lead in recognition of problems, conscientiously understand the course of affairs and take the responsibility earnestly and realistically.
(2)向上级主管部门及时汇报事件真相,定期报告事态进展情况,求得上级主管部门的指导和支持。
(2) report the truth of the incident to the higher authorities in a timely manner, report the progress of the situation regularly, and get the guidance and support from the higher authorities.
(3)统一对新闻界的口径,注意措辞,尽可能以有利于公司的形式来公布。
(3) unify the caliber of the press, pay attention to the wording, and publish as far as possible in the form of the most beneficial to the company.
(4)对新闻界表示出合作、主动和自信的态度,及时告知事情的进展情况。
(4) to express a cooperative, active and confident attitude towards the press, and to inform the progress of the matter in time.
(5)从顾客角度出发,公布补偿方法及标准,并尽快实施。
(5) from the perspective of customers, we will announce the compensation methods and standards and implement them as soon as possible.
(6)与顾客保持必要的联系。
(6) keep the necessary contact with the customer.
(7)除新闻报道外,可在刊登有关事件消息的报刊上发布歉意声明,向公众说明事实真相,并向有关公众表示道歉及承担相应责任。
(7) in addition to news reports, an apology statement may be issued in the newspapers and periodicals published on the news of the event to explain the facts to the public and to express an apology and responsibility to the public concerned.